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- Let’s Go Bee-yond by Bumble
The Let’s Go Bee-yond feature was designed to help Bumble users form deeper connections by eliminating distractions. After three days of consistent chatting, a streak begins, encouraging engagement. After a week, users can unlock a private space called Our Space, where they can reflect and bond. They also gain access to The Hive, a community for couples to share experiences and advice.
The advertising campaign video shows a woman trying to feed her date in a café, but constant interruptions from new matches make it impossible for them to focus. Once they activate the Bee-yond feature, all distractions vanish, allowing them to share a genuine moment. The video reinforces that meaningful connections require undivided attention, aligning perfectly with Bumble's goal of helping users connect more authentically.
in Collaboration with Rayko Chiang, Jeremy Lai.